CSPAC & YouTube Utilization

1 Nov

YouTube is the second most trafficked new media platform next to Facebook, so it is vital that an organization knows how to best utilize this social networking resource. This rule does not exclude CSPAC, who I believe, drastically needs to improve their presence on YouTube. The Clarice Smith Performing Arts Center can create more content for YouTube to better engage their public but to start… they can advertise they use YouTube.

On CSPAC’s website, they have their links (which are not prominently displayed…)  to their Facebook, Twitter and.. Vimeo(?) account. Vimeo, for those who don’t know is essentially YouTube, but not nearly as universally used. A good analogy is that Vimeo is to YouTube as Myspace is to Facebook. Basically, a fraction of the people who use Youtube use Vimeo, according to Alexa, YouTube is the third most trafficked website, not social media platform, but website, and is only outranked by Google and Facebook. On the other hand, Vimeo is the 126th most trafficked website, which means about 10 incarnations of google are ahead of it.

From CSPAC’s website, it would appear that they use Vimeo for their video content. The kicker is, they use YouTube, and they have more content on their YouTube channel. CSPAC needs to advertise their YouTube channel, even if it is alongside of Vimeo. However, if they choose to use both of these video-based new media platforms, CSPAC should probably post the same content on each site, which they do not do.

In terms of content, despite being different, CSPAC primarily post “feature piece” videos to their YouTube and Vimeo, focusing on the individuals who work at CSPAC, its students or other performers. This content is great. It gives CSPAC a face and allows its public to better identify with the organization. However, I believe CSPAC could still do more to improve their YouTube presence. As, I mentioned in a previous post, CSPAC could post videos of portions or full performances to YouTube:

“YouTube allows those who missed the event to view it, or allow those who did attend to re-watch or share the event with friends. CSPAC can upload performances, lectures or workshops (with the permission of the artist), to YouTube for viewers to share.”

As I mentioned in that post, uploading videos of performances can allow those who could not make the performance still view CPSAC’s content. Additionally, by posting performances, it allows CSPAC’s public to comment on performances and say what they liked or didn’t like. This information could be useful for CSPAC to see what their audience is responding well to, or not responding well to.

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