CSPAC: Carrying The Conversation Forward

24 Sep

The Clarice Smith Performing Arts Center is the host of more than 1,000 diverse performing arts events every year. I believe CSPAC can effectively implement social and new media to carry the conversation forward about the event, even after it has ended.

According to the Social Media Examiner , there are a plethora of new media platforms CSPAC can use to keep interest about their events going. Storify is the first platform that CSPAC can implement to keep interest about an event after it ends. Storify allows organizations to “curate” social media. Organizations can take Tweets, Facebook posts or YouTube videos in one place to better “tell the story” of their event. After creating a story, CSPAC, or any other organization could embed and post it to their website or blog. Personally, I think this is an effective way of giving those not able to attend the event to experience it, or give attendees the power to actually share the event with their friends. Being able to actually share an event through Storify allows more people to become familiar with an organization and what that organization does, in addition to potentially bringing in new people for a future event.

Another method the Social Media Examiner  lists as a way to continue the conversation about an event after it ends and to share it with friends is to upload performances or lectures to YouTube. As I mentioned with Emmys, uploading content to YouTube allows those who missed the event to view it, or allow those who did attend to re-watch or share the event with friends. CSPAC can upload performances, lectures or workshops (with the permission of the artist), to YouTube for viewers to share. Similar to Storify, if someone shares a YouTube video with a friend unfamiliar with CSPAC, it could potentially bring new viewers to future events.

Another tactic the Social Media Examiner gives is uploading presentations such as SlideShare to reach audiences who are unaware of your organization, in this case CSPAC. SlideShare is essentially the “YouTube of PowerPoint.” SlideShare users upload their presentations and then other SlideShare users can search and view your presentation. For example, if CSPAC hosted a workshop on sculpting and the event featured slides, those slides could be uploaded to SlideShare. If a SlideShare user is interested in sculpting, they could view the slides and about CSPAC. This could potentially lead to new attendees for CSPAC at their events.

These tactics to continue the conversation forward after an event could help CSPAC gain more visibility in the entertainment or education industry. Fans or attendees of CSPAC or their events can share the experience with their friends who may not have been aware of CSPAC or what it does.

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