Archive | September, 2012

CSPAC: Carrying The Conversation Forward

24 Sep

The Clarice Smith Performing Arts Center is the host of more than 1,000 diverse performing arts events every year. I believe CSPAC can effectively implement social and new media to carry the conversation forward about the event, even after it has ended.

According to the Social Media Examiner , there are a plethora of new media platforms CSPAC can use to keep interest about their events going. Storify is the first platform that CSPAC can implement to keep interest about an event after it ends. Storify allows organizations to “curate” social media. Organizations can take Tweets, Facebook posts or YouTube videos in one place to better “tell the story” of their event. After creating a story, CSPAC, or any other organization could embed and post it to their website or blog. Personally, I think this is an effective way of giving those not able to attend the event to experience it, or give attendees the power to actually share the event with their friends. Being able to actually share an event through Storify allows more people to become familiar with an organization and what that organization does, in addition to potentially bringing in new people for a future event.

Another method the Social Media Examiner  lists as a way to continue the conversation about an event after it ends and to share it with friends is to upload performances or lectures to YouTube. As I mentioned with Emmys, uploading content to YouTube allows those who missed the event to view it, or allow those who did attend to re-watch or share the event with friends. CSPAC can upload performances, lectures or workshops (with the permission of the artist), to YouTube for viewers to share. Similar to Storify, if someone shares a YouTube video with a friend unfamiliar with CSPAC, it could potentially bring new viewers to future events.

Another tactic the Social Media Examiner gives is uploading presentations such as SlideShare to reach audiences who are unaware of your organization, in this case CSPAC. SlideShare is essentially the “YouTube of PowerPoint.” SlideShare users upload their presentations and then other SlideShare users can search and view your presentation. For example, if CSPAC hosted a workshop on sculpting and the event featured slides, those slides could be uploaded to SlideShare. If a SlideShare user is interested in sculpting, they could view the slides and about CSPAC. This could potentially lead to new attendees for CSPAC at their events.

These tactics to continue the conversation forward after an event could help CSPAC gain more visibility in the entertainment or education industry. Fans or attendees of CSPAC or their events can share the experience with their friends who may not have been aware of CSPAC or what it does.

Advertisements

CSPAC, The Emmys & Social Media

24 Sep

The Emmys are one of the biggest nights on the entertainment industry’s calendar. It highlights excellence in all aspects of television. The best acting, writing, set design and soundtracks are on display. Obviously, the Clarice Smith Performing Arts Center takes note.

The Emmys do a good job of utilizing and combining new media to get TV fans across the country to get involved with the show. The Emmys use Facebook, Twitter and YouTube, and to get people to talk about the Emmys and generate interest.

ABC and the Emmys used Facebook and Twitter to post photos of the celebrities as they arrived at the show and of winners with their awards as they won their awards. This allowed fans of those actors/writers to talk about whom they think would win or give their opinions on which nominees they thought should have won.

On Twitter, ABC used the hash tags #Emmys. This allowed anyone watching the Emmys to use #Emmys quickly join the discussion and voice their thoughts on the awards. Not only did the hash tag allow anyone to quickly speak about the awards on Twitter, but because #Emmys was trending, those not watching the awards, might see the trending topic and start watching/tweeting about the show.

ABC and the Emmys also used YouTube to connect towards with their fans. They used their YouTube channel to post videos of interviews of nominees when they arrive at the event, after they’ve won an award or any other noteworthy content from the award show. Posting video coverage of the Emmys on YouTube allows fans to watch or share videos of the Emmys on Facebook, Twitter, Blog or any other social media.

While, it is impressive how the Emmys use social media to engage fans, how they bring all of these platforms together is the most effective. As mentioned before, ABC and the Emmys use YouTube to upload video coverage of the Emmys, but then link to those videos from their Facebook and Twitter accounts. Another great example of how the Emmys are converging social media is on their website. They have a instant messenger chat that views can participate in by using either their Facebook or Twitter account. ABC also displays a backstage camera for fans logged on to their website. By bringing together from Facebook and Twitter, and in addition to streaming exclusive coverage of backstage allows the Emmys to connect more of their fans together. Streaming backstage coverage to both their fans on Facebook and Twitter is a great example of how an organization can use new media together and more effectively.

The Emmys are a shining example of how those in the entertainment industry can utilize social media, especially for an event. While some of these tactics are not applicable to CSPAC, most are. For example, CSPAC could post photos and videos of events they’re hosting on their social media outlets to both inform students and their publics of events and build hype and discussion about them.

About Me: JR Taylor

23 Sep

Hello Blogosphere,

My name is James “J.R.” Taylor and I am currently a senior at the University of Maryland studying public relations and sociology. After graduation I hope to work in a communications or PR department of an organization I’m passionate about.

This blog is dedicated to The Clarice Smith Performing Art Center, or CSPAC, which is a community of artists, students and performers at the University of Maryland. CSPAC host more than 1,000 performances, lectures and workshops from artists around the world and Maryland Students. This semester, CSPAC will be giving a performance of A Midsummer Night’s Dream, play host to the 2012 UMSO Concerto Competition Finals among a plethora of other events.

CSPAC is a blend of the entertainment and education industries. It is home to numerous classrooms for the students of Maryland to learn about the performing arts. On the other hand, CSPAC is a part of the entertainment industry as well. As mentioned before, CSPAC is host to more than 1,000 performers a year. Both of these fields promote and advertise themselves in different ways. This blog will focus on how CSPAC can do both.

I will focus on how CSPAC, and similar organizations utilize, and how they could best utilize, blogs and other new media platforms. CSPAC currently implements Facebook, Twitter and Vimeo. I believe CSPAC could implement these platforms better, and they could implement other new media platforms such as Foursquare, YouTube and other forms of new media to reach a larger audience.